CFG, IoF and PwC: Managing in the new normal - a perfect storm?

16th April 2012

CFG has once again teamed up with the Institute of Fundraising (IoF) and PwC to launch the latest Managing in a Downturn survey report, 'Managing in the new normal - a perfect storm?'.  The survey is the fifth in the trend measuring series, which has tracked changes in actions and expectations since the start of the recession.

The latest survey results shows that:

  • 93% of fundraisers say the fundraising climate has got tougher in the past year, and 94% expect it to get even tougher in the next 12 months
  • The majority of charities (63%) reported they had been negatively affected by Government spending policies.
  • Despite big society rhetoric and Government policies designed to boost the sector, half of respondents felt these had no effect on their charity – of those who did report an impact, 82% said it was a negative one.
  • 69% of service delivery charities experienced an increase in demand in the past year, with 70% also predicting an increase in demand in the next 12 months.
  • The majority of charities plan to focus on fundraising activity in the next 12 months with 66% planning to increase current activity and 65% planning to expand into new areas.
  • One in five (20%) of charities also reported that they were considering a merger to try and tackle economic difficulties – up from 12% in the previous survey.
  • A significant 73% of charities were open to using reserves in the coming year; 45% had definite plans and 28% were considering. 


The Managing in a Downturn series started in 2008 and has provided a comprehensive analysis of the ongoing impact of the economic downturn on the charity sector.

Managing in a Downturn 2010: Responding to life after the Comprehensive Spending Review

Managing in a Downturn 2010:  Are charities feeling more optimistic?

Managing in a Downturn 2009: An update of expectations six months on 

Managing in a Downturn 2008: Results, analysis and key messages

  • Email
  • Twitter
  • Facebook
  • Linkedin

© Charity Finance Group / © Charities Resource Network / Registered Office: 15-18 White Lion Street, London, N1 9PG.
A Company Limited by Guarantee. Registered in England No. 3182826, Registered Charity No. 1054914, Registered VAT No. 945 6038 09.