Research will examine recession's impact during 2009

5th May 2009

Authoritative research into managing in a downturn, carried out at the end of 2008 by the Institute of Fundraising and the Charity Finance Directors Group ('CFDG') together with PricewaterhouseCoopers LLP ('PwC'), is to be repeated for Spring 2009. The resulting report will emphasise the changing nature of attitudes to recession - and its continued impact on the sector - six months on from the initial piece of research.

Organisational members of the Institute and members of CFDG - some 1,900 in all - are invited to take part in a second survey, ahead of the closing date of 25th May. Based on the first study, the survey includes some new key questions, to track the full impact of recession on the sector. New additions include information about attrition rates and the results of appeals during Christmas 2008.

Although the survey will be available on the homepages of both organisations' websites for a wide variety of contributors to take part, the results of the analysis - carried out by PwC - and a copy of the final report, will only be available to Institute members and members of the CFDG in the first instance.

Lindsay Boswell, Chief Executive of the Institute of Fundraising, comments:

"The research report into the recession which we produced at the end of last year proved to be a tremendous resource to fundraisers. However, we're aware it's a constantly-changing picture when it comes to fundraising in the current climate, which is why we are very pleased to be repeating this piece of work for 2009 to benefit our members."

Keith Hickey, Chief Executive of the Charity Finance Directors' Group, says:

"Up to date research will be a critical resource for CFDG members as they head into 2009/10. This research will highlight ongoing trends and pressure points that finance professionals can use to forecast and plan for the coming year."

Ian Oakley-Smith, Director, PricewaterhouseCoopers LLP, adds:

"The first Managing in a Downturn report highlighted a number of practical steps which could be taken by charities in response to concerns about falling income and increasing costs. We are looking forward to understanding in more depth what charities are now facing and, in particular, what actions charities are taking to mitigate the risks and take advantage of the opportunities."

- Ends -

A full copy of the 2008 research report is available from the Institute of Fundraising, CFDG and PwC websites.

For further information please contact:
Diana Mackie
Institute of Fundraising
Tel. 020 7840 1027 / 07793 802 852

Katherine Howbrook
PricewaterhouseCoopers LLP
Tel. 020 7212 2711


1. Institute of Fundraising
The Institute of Fundraising's ( mission is to support fundraisers, through leadership, representation, standards setting and education, to deliver excellent fundraising. Members are supported through training, networking, the dissemination of best practice and representation on issues that affecting the fundraising community. The Institute of Fundraising is the largest individual representative body in the voluntary sector with 5000 Individual members and 300 Organisational members.

2. Charity Finance Directors' Group
The Charity Finance Directors' Group ( was set up in 1987 and is an umbrella group that specialises in helping charities to manage their finance-related functions. CFDG's circa 1600 members are responsible for the finances of charities with a wide variety of income levels. Between them our members manage some £14.7 billion in charity income per year.

3. PricewaterhouseCoopers LLP

About PricewaterhouseCoopers
PricewaterhouseCoopers provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. More than 155,000 people in 153 countries across our network share their thinking, experience and solutions to develop fresh perspectives and practical advice.
"PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP (a limited liability partnership in the United Kingdom) or, as the context requires, the PricewaterhouseCoopers global network or other member firms in the network, each of which is a separate and independent legal entity.

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