CFG NPC and ACEVO launch good practice guide on impact reporting

15th March 2012

CFG, NPC and ACEVO have today launched 'Principles into Practice: How charities and social enterprises communicate impact'. The publication uses case studies and expert articles to explore the themes and ideas in the Principles of Good Impact Reporting, which are also published in their final format today after being open to consultation.

Jane Tully, CFG, said: "We wanted to bring to life the standards set out in the Principles of Good Impact Reporting. The case studies are from organisations at different stages, but all dedicated to being at the forefront of impact reporting in the sector. They show how the principles may be interpreted and considered in different organisational contexts."

Tris Lumley, NPC, said: “Our aim is that charities and social enterprises are able to tell a compelling, and accurate, story about the difference they make. By focusing on simple yet powerful questions about how they make a difference, we hope organisations can use the principles to inform and inspire their staff, volunteers, boards, funders and the people they help.”

Nick Carey, ACEVO, said: “The importance of impact reporting cannot be underestimated. In increasingly competitive marketplaces, it is a vital tool for third sector leaders to improve the efficacy of their organisations and give them the edge. However it can be a concept that initially proves challenging to understand and implement."

The publication incorporates case studies and articles from a range of organisations. Charities such as RNIB Group and Action on Hearing Loss demonstrate how elements of the principles can be incorporated across a large organisation. Smaller to medium sized organisations such as Body & Soul and CAADA have looked at how they incorporate thinking about the evidence and impact of their work at the very heart of their strategy. St Giles Trust has also shown how economics can be applied to social projects in order to provide evidence of value and Unlimited Potential has shown how impact can be considered in a social enterprise context. 

Part B of the publication looks at some of the key considerations for charities that want to improve their reporting, and contributes to the debate on how we can embed quality reporting into the culture of the sector. This section includes contributions from the Pears Foundation, London Benchmarking Group and the Social Impact Analysts Association (SIAA).

- Ends -

Notes to Editors:

1. CFG is the charity that champions best practice in finance management in the voluntary sector. Our training and development programmes enable finance managers to give the essential leadership on finance strategy and management that their charities need. With more than 1,700 members, managing over £19bn, we are uniquely placed to challenge regulation which threatens the effective use of charity funds. For more information, please see

2. New Philanthropy Capital (NPC) is a charity think tank and consultancy dedicated to helping funders and charities to achieve a greater impact.

We provide independent research, tools and advice for funders and charities, and shape the debate about what makes charities effective. We have an ambitious vision: to create a world in which charities and their funders are as effective as possible in improving people’s lives and creating lasting change for the better.

For charities, this means focusing on activities that achieve a real difference, using evidence of results to improve performance, making good use of resources, and being ambitious to solve problems. This requires high-quality leadership and staff, and good financial management.

For funders, this means understanding what makes charities effective and supporting their endeavours to become effective. It includes using evidence of charities’ results to make funding decisions and to measure their own impact. For further information, see

3. ACEVO (Association of Chief Executives of Voluntary Organisations) is the professional body representing charity and not-for-profit sector chief executives in the UK, with over 2000 members. The broad not-for-profit sector now employs the full-time equivalent of 1.5m staff, with a collective annual turnover of £46bn. ACEVO is committed to improving third sector leadership skills worldwide.

4. ‘Principles into Practice: How charities and social enterprises communicate impact’ has been kindly sponsored by Grant Thornton and PS Financials.

5. This publications is being launched today, Thursday 15th March, at Grant Thornton’s offices in Euston. If you are interested in attending the event please contact Katherine Smithson at or on 0207 250 8347.

6. Join us on Twitter: #IRprinciples

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