CFG announces the winner for the Adrian Randall Prize

19th March 2013

Charity Finance Group is delighted to announce that the winner of the Adrian Randall Prize 2013 is Hilary Seaward.

Applicants were invited to submit creative solutions to tackling problems and issues related to charity finance which have been neglected or are difficult to address, with the potential to win a £5000 prize to help develop their vision. On the 18th March the judges came together to discuss proposals put forward by the three finalists Tania Cohen, Ian White and Hilary Seaward.

Dame Clare Tickell, CEO of Action for Children and one of the judges said, “We were looking for a simple, relevant, scalable, creative solution and we think that Hilary delivered this”.

On learning that she was awarded the prize, Hilary said, “To find myself associated with the name of Adrian Randall and the outstanding contribution he made to charity finance is a thrilling, if daunting delight. Working on my original proposal made me more convinced there is an issue to be addressed and I'm eagerly looking forward to the chance to make my contribution”

In an excerpt from her winning proposal she explains how she wants to make management accounts more accessible to trustees from a non-finance background:

“I want to create a toolkit to help charities of whatever size take an imaginative approach to producing plain and simple management reports which all the trustees will understand because they will have been instrumental in designing them.

Management accounts tell a crucial story but too often they are written from the accountant’s view point and in accountants’ language which alienates the reader and obscures rather than clarifies. After a while finance fails to notice the jargon and the lay reader is too unsure to question it.”

Her proposal aims to “throw away the rule book” and design a creative approach to management accounts; her idea is a 5 step plan which involves carrying out a pilot study, developing her ideas with the knowledge of key individuals in the sector and finally developing a tool-kit and e-café to help support trustees.

Andrew Hind, co-founder of CFG and editor of Charity Finance magazine said, “Adrian would be delighted by the spirit of Hilary’s proposal”.

Hilary will work closely with CFG to help develop her ideas further. She will have the opportunity to share her ideas in more detail at the CFG 2013 Annual Conference in May.

- Ends -

Notes to editors:

1. CFG is the charity that champions best practice in finance management in the voluntary sector. Our training and development programmes enable finance managers to give the essential leadership on finance strategy and management that their charities need. With more than 2000 members, managing over £21bn, we are uniquely placed to challenge regulation which threatens the effective use of charity funds. For more information, please see

2. CFG announced the launch of the Adrian Randall Prize for ‘Inspiring Financial Leadership’ at its annual fundraising dinner last year. The prize honours Adrian Randall, CFG founder who sadly passed away in 2012, for his contribution to charity finance, by inspiring future generations of financial leaders to develop an idea that could transform the charity sector.

3. Hilary Seaward is a freelance finance and business development consultant working with a number of charities and social enterprises.

4. The Adrian Randall Prize was judged by industry leaders:
• Caron Bradshaw, CEO of Charity Finance Group;
• Paul Palmer, Professor at Cass Business School and charities consultant to UBS Wealth Management;
• Dame Clare Tickell, CEO of Action for Children;
• Andrew Hind, co-founder of Charity Finance Group and editor of Charity Finance magazine;
• Lynne Berry, Deputy Chair for Canal and River Trust.

5. For more information please contact Niroosha Loganathan at or call on 0207 250 8346.

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